Nun Risk Services (NRS) is an independent specialist insurance brokers. As a start-up business, they needed our help to create a new brand identity, including designing the logo, and choosing colours and typography. They also asked us to produce some essential branded materials, at the same time as designing their website.
NRS emphasised that the new brand should feel contemporary, while at the same time reflecting their traditional values of safety, honesty and integrity. They wanted to create an identity that felt suitably serious and conservative (well, this is insurance after all!) but also modern and approachable. To offset their rather serious sounding name, we turned the nun imagery into a more playful and memorable logo. We were able to add another (subtle) dash of vibrancy and fun through the choice of lime green as their accent colour. NRS really stressed simplicity over everything — no bells and whistles on the site, just functional and to the point. So that’s what we gave them. The site is efficient, secure and reliable. It does what it says on the tin. It’s insurance, just a tiny bit more jazzy.
I was very impressed with how Deborah handled this project. Marketing isn’t my strong suit, but I felt reassured that everything was being taken care of from the outset. From the brand development work to the website design, the service was efficient, friendly and helpful. Deborah really considered our products and our market. She listened to what I wanted, and delivered exactly that. I was very happy with the quality of the work and the value. I haven’t hesitated to recommend tell me something good to my contacts.
– Peter Gibson, Managing Director, Nun Risk Services